Reading Room: Handling Rejection
Without a doubt, there will be times during your entrepreneurial life that you will face being rejected by prospective customers. How you handle this rejection will determine your opportunity for success.
When a prospective client rejects your offer, learn from their objection. This is valuable information that will tell you more about your customer base's motivating factors. When a client rejects you, they're giving you the reason for not wanting to buy. This can help you enormously when reevaluating your services, products, and business philosophy.
It's also important to remember that more often than not, a rejected offer is really a request for more information. For example, if I offered a new vacuum cleaner to a prospective client and it was rejected because the client needed a vacuum cleaner with hypoallergenic filter bags, that is your opportunity to either answer their rejection with a solution and indicate that your product has this feature, or it's an opportunity to grow your product line and add this feature to future products.