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The Authors

Brendan McGinty   Sherry Schuller
Brendan McGinty has over 25 years of experience in corporate management and has helped many companies form and mature. Brendan is the former President & CEO of communications companies Quasar Strategies, Inc., Campaign Advisory Corporation, and Leo Media. He was previously Vice President of NovaNET Learning, Inc. (now Pearson Education), a leading provider of on-line education. Brendan was featured in the 2003 edition of Fundamentals of Management (Pearson-Prentice Hall), has lectured on entrepreneurship at the University of Illinois, and was a finalist for the Illinois High Tech Award.   Sherry Schuller is President of Zabbo Communications, Inc. and past President of Viral Commerce, Inc. She is the founder of the Conference on Strategic Growth for Businesses and Entrepreneurs. Sherry has assisted many organizations with strategic planning, branding, marketing, advertising design, training, and application development. She was previously an Internet Specialist for IBM's leading North American distributor, Business Partner Solutions (now Avnet), and an independent consultant for various firms, including PRIMEDIA, Inc., the leading provider of targeted content and integrated marketing solutions in consumer and business-to-business sectors.